Yahoo launches Sketch-a-Search app for mobile

Las Vegas: Yahoo! has launched two new applications for Apple iPhone and iPod touch - Yahoo! Sketch-a-Search and Yahoo! Search - providing consumers with fun, entertaining, and engaging search experiences that deliver powerful information in a fast, locally aware, and elegant manner. Yahoo! revolutionized mobile search in 2007 with the launch of Yahoo! oneSearch, which delivered answers, not just Web links. This consumer experience signified a tipping point in the industry as Yahoo! fundamentally changed the way consumers used search on their mobile phones. Yahoo! continues to innovate and invest in mobile and search by redefining how consumers access the information that's important to them. "Yahoo! is defining the next era of the Internet, search, and mobile, by demonstrating what's possible when you leverage innovative design and technical prowess to engage people with personally relevant experiences," said David Ko, Senior Vice President of Yahoo!'s Audience, Mobile, and Local businesses. "We're growing our mobile audience globally by providing people with search experiences that have simple input and discovery methods, and advertisers with a highly engaged mobile audience." Yahoo! Sketch-a-Search makes search even easier, without typing keywords or thinking about search terms. Users simply draw a boundary on your phone's map to discover local businesses within that location. Yahoo! Sketch-a-Search delivers robust local content without people needing to know the neighborhood. Initially available for restaurant searches in the U.S., Yahoo! Sketch-a-Search will launch additional local categories on an ongoing basis and extend to international markets in the near future. Maximized for speed, the Yahoo! Search iPhone app revolves around an innovative interface that delivers contextually relevant results quickly and efficiently. A bevy of features - tightly embedded maps, localized query suggestions that display as user type, intelligent search history, voice search, and rich content and information from Yahoo! and other sources that appear directly in the results - creates an optimal experience for finding exactly what is needed. The Yahoo! Search iPhone app is available in 22 markets across North America, Latin America, Europe, and Asia, and will continue to roll out to additional locations.